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About Murataen
Murataen has been in business for more than 30 years.
Since our foundation, we continue to deliver health-conscious products including our long-selling product
“Banno-chaEand products for health maintenance to customers throughout Japan who look to “link nature and healthEand the vitality of Aso.
Message
More than 30 years have passed since we started business in Kuamamoto and the grand nature that surrounds Mt. Aso.Murataen has manufactured and sold “foods to create a healthy mind and bodyEincluding Banno-cha in our pursuit of creating a healthy life.
Although Banno-cha started out as a mail order product only by word-of-mouth, it is now loved by many customers.
We want all of our customers to enjoy our delicious and safe products that are good for their mind and body.

Therefore, we always emphasize our policy of “do the right thing on a daily and routine basis.EFor example, take responsibility for each of our products. Our plant in Aso consistently conducts purchase, manufacture, shipment and quality control.

Also, we listen to customers. Murataen is a company brings natural and health together. We accept the occasional complaint as well as remarks of encouragement and continue to grow as a customer-directed company.
Masahide Murata
Nature
Delicious taste of nature nurtured by pure water and clean air.

Based on the belief that “delicious tea with a natural taste is produced only in a clean environment,Ebr> Banno-cha of Murataen is manufactured in our own plant in Ozu-machi, Kikuchi-gun, Kumamoto Prefecture, at the foot of Mt. Aso and the surrounding mountains.
People have found energy to live and wisdom to cure diseases from nature since ancient times. We are convinced that the best way to maintain good health is to correctly understand nature and incorporate it into life appropriately.
Health
Drink a moderate amount of Banno-cha every day to improve appearance and health from inside the body.

Recently, “preventive medicineEhas become a topic of discussion around the world. This is an attitude change that is not for “curing a diseaseEbut “preventing a disease.ENatural ingredients in plants do not exhibit effects immediately after drinking them. However, they gradually and steadily positively influence the body by continuously drinking moderate amounts. Such power to health is concentrated in Banno-cha.
Quality
Reliable quality based on selected materials and strict production control standards.

Shipments of Banno-cha exceed approximately 3 million packages per year, and many customers drink Banno-cha. It is this confidence in quality that continues to support its popularity. Since we focus our attention on raw materials, we can judge quality at a glance. This is why our products are always safe. We never outsource the manufacture of Banno-cha, and continue to manufacture it wholeheartedly in our own plant.
Company Information
Banno-cha has been loved by customers for more than 30years, and supports the health of many people.
The Mail Order Division sells products on online shopping sites and in catalogs.
On request from customers, we started a mail order business more than 25 years ago.
Banno-cha has received high marks through word-of-mouth, and now is loved by 450,000 people in Japan.
We receive many repeat orders and sales now exceed more than 3 million packages per year.
We won the “No.1 mail order sales for the blended tea market for the sixth consecutive year in Japan.E
Company creed: The Murataen Group values trustworthiness and basic principles and
practices in conducting business.
Business field: Our company supported by customer's voice to help create a healthy
and prosperous life for customers.
Basic principles: We focus on “Customer FirstEand aim to be a company which the
people of Aso can take pride in.
Company Profile
Company name:Murataen Co., Ltd.
Headquarters:1139, Fukeda, Ozu-machi, Kikuchi-gun, Kumamoto, Japan, 869-1218
Aso Plant:1138, Fukeda, Ozu-machi, Kikuchi-gun, Kumamoto, Japan
Foundation:March 1982
Capital:51.7 million yen
Representative:Masahide Murata
Business:Sales of green teas, health teas, health foods, health beverages, etc.
Number of employees:100 (30 males and 70 females including contract employees)
Banks:Kumamoto Bank, Bank of Tokyo-Mitsubishi UFJ, Sumitomo Mitsui Banking Corporation and Shoko Chukin Bank
Head Office Building
Call Center
Aso Plant
Warehouse
Products and Service
Banno-cha is blended by original recipe with carefully selected wild herbs and natural grains. Banno-cha will support your healthy life.
Murataen Satsuma Green Tea manufactured in Kagoshima located southern Japan is kind of tropical place where enable to make tea more refreshing scent and rich taste.
For the people who wish to keep the beauty long time.
Business partner
Wholesale sales of Banno-cha with high mail order sales performance to business partners.

Banno-cha of Murataen has long-selling products loved by health-conscious people because of its deliciousness and refreshing taste. Banno-cha that Murataen recommends with confidence is sold over the counter and wholesale to users in stores.
Our sales staff travels across Japan visiting existing and potential customers. In addition to using sales promotional tools such as POP and flyers, sometimes our staff stands in front of the products of sales company for tasting demonstrations. This is because we think that our partnership with customers is our most valuable asset. We stand in the customer's shoes and support customers in a professional manner as a business partner.
Sales of herbal ingredients and OEM contracted manufacture
Perform thorough quality control and provide secure and safe raw materials.

We conduct bulk sales of herbs that are raw materials of Banno-cha. We perform thorough quality control to ensure that raw ingredients are safe for use. For example, our employees visit production areas to perform an inspection of the fields and quality management. Murataen performs OEM contracted manufacture of original blend teas. Based on know-how that we have accumulated as an industry-leading manufacturer, we propose product designs and blending recipes with confidence.
Overseas business
Deliver Murataen Quality to customers all over the world.

Murataen has developed its overseas business as a global company that ensures security, safety and quality.
We look to promote Banno-cha to overseas customers who want to enjoy a healthier life. With this in mind, we have developed many overseas markets.
We opened a sales office in Bangkok, Thailand in October, 2014 as a base for purchasing a variety of raw ingredients. We have worked on perfecting our approach to overseas markets including Southeast Asia.
Furthermore, we have imported olive oil, honey and other products directly from Europe to introduce them to customers.
Banno-cha
Blended by original recipe and take advantage of the materials enough. Maximally extracted good scent and flavor are from 16 kinds of wild herbs and natural grains.
Annual sales of Banno-cha exceed 3million packages and loved by many people in Japan and around the world.
Blend
Safety point
Banno-cha consists of carefully selected many kinds of raw materials and is manufactured in its own factory has no bitterness and astringency.
Besides there is no calories and caffeine in it.
Convenient three types
There are more than 10 kinds of carefully selected raw materials which are visible and the good part of it is very healthful and economical.
Blended by unique method of manufacturing and remain the taste of aroma.
This is tea pack type which is very convenient and easy to brew.
Blended by unique method of manufacturing and remain the taste of aroma.
This tea pack type that fits teapots is smaller than the Tea pack type for boiling above.
Green tea
Kagoshima located southern Japan is a place known as the second largest production volume of refined tea.
Kagoshima is kind of tropical place where makes the green tea refreshing and even sweeter.
Green tea series of Murataen are steamed longer than other usual green tea, which makes the color of green tea deeper and the taste mellower.
Kagoshima tea
Appearance: The form of leaves are well-equipped and the leaves has deep green color with gloss.
Flavor: Refreshing and rich Flavor from yang leaves and even sweeter.
Color of the tea: Dark green color, nevertheless there is a sense of transparency.
Kind of green tea
In another way it is called Kukicha which has a little sweetness and scent of yang leaves.
Made by gathering only distal end of the tea leaves.
This is a refined tea with elegant taste.
Made from Zncha and Kukicha by brewing with high heat and the quantity of caffeine in this tea is less than other green tea.
Japanese-BeauTea
For the people who wish to keep the beauty long time.
Shinsei-bihada
Japanese-BeauTea is one of the Shinsei-bihada series below.
Two kinds of JapaneseBeauTea
Japanese-BeauTea(standard) has a relaxing and detox effect and also has a little cherry scent.
This type of Japanese-BeauTea is for the people who like Japanese tea taste.
Japanese-BeauTea(Exotic) has refreshing scent and clean aftertaste.
This type of Japanese-BeauTea is for the people who like western style tea which makes you refreshing and beautiful.
Quality Assurance
We manufacture tea loved by customers who love the good earth and nature of Mt. Aso and Kumamoto.

“Banno-chaEhas been loved by customers for more than 30 years.

There is a reason why the tea continues to be sold.
Banno-cha is a health tea containing a combination of carefully selected ingredients that are good for health. “We would like to manufacture healthy tea that is delicious and can be enjoyed every day.ETherefore, we are thoroughly committed to not only efficacy but also the taste, by perfecting our production and selection of ingredients.
We then realize a roasted aroma and mild taste. There is no other deeper taste created by selected ingredients. Many of our customers tell us of the “healing flavor, improvement in condition, and its low cost effect.E
The fruit of technology and cordiality of the directly-managed plant Always in pursuit of palatability and safety - that is “Murataen Quality.Ebr> The point that Banno-cha is dramatically different from general health teas. It is that Murataen has its own plant and consistently conducts quality control at the production stage, purchase, manufacture and sales.
This is because we look to consistently ensure “security and safetyEby maintaining rigorous control over all processes. Our plant with a gross floor area of approximately 3,700m² has a capacity to manufacture 12,000,000 packs of tea per year under a strict quality control system.
We obtained ISO9001, the international standard of quality control and quality assurance in fiscal 2010. With pride and responsibility, we have worked on a stable supply of products.
Manufacturing Process
Precision of machines and accuracy of human eyes. Both of them are essential for quality assurance.
Management of raw ingredients
Visual separation and foreign matter separator
Blend
Packaging and shipment
Quality inspection
Packaging